This platform of Chinese origin launched in 2014 first with the name of Musically.ly and which today has more than 500 million users worldwide, for some time now offers companies and brands numerous options to publish advertisements inside of the same application.
If, after this brief introduction, you are thinking of adding TikTok to your digital marketing mix, also dedicate the next 6 minutes. In the following paragraphs, I will tell you everything you need to know about how to use Tik Tok and how to use this platform to increase your followers.
What is TikTok?
Before moving on, let’s understand what TikTok is, especially if you have never used it to publish videos. So the first thing to say is that this platform can be used in two ways. The first way consists in the simple sharing of personal videos in which it is possible to synchronize the lip with the chosen musical background. The second way instead concerns the publication of original content.
The duration of Tik Tok videos is 15 seconds, but users can also link multiple clips together for up to 60 seconds. There is also a live streaming option and, as I said, a wide range of filters and tools to help you improve your video presentation.
What companies can do with TikTok
Now that we’ve seen how Tik Tok works together, let’s also understand what companies can use it for. For example, if you wonder how to increase followers, TikTok can certainly prove to be an excellent ally due to the numerous advertising options.
In particular, brands wishing to advertise on Tik Tok can:
- Engage influencers already present on the platform and in line with their target to present their business and products to a wider audience.
- Campaigning with sponsored ads to show your content to a targeted audience within the platform by including calls to action such as “visit my site.”
- Buy Tik Tok likes from this website to boost your brand awareness
In addition to this, do not underestimate another fundamental aspect of this platform: creativity.
In fact, today, people are much more attracted to fun and informal content than to institutional ones. This also applies when it comes to content that comes from brands. For this reason, Tik Tok videos can prove to be a great tool for showing some sides of your business.
If then your target is the same as the prevailing one of the platform (young people aged 16 to 24), then the use of Tik Tok for marketing proves to be a truly right choice.
If you are the owner of a language school for teenagers, you could create targeted content to advertise on Tik Tok to intercept your target in a really fun and informal way. For example, by posting clips in which you show real-life moments related to your business.
The clothing brands that appeal to a young audience such as Guess have already understood the potential of this social media for marketing and have invested several thousand dollars in promoting themselves within the platform.